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Your raw physical power.  Strength affects your ability to do damage in melee combat.  It also determines your ability to hit with <span style="font-family:red;">One Handed</span> and <span style="font-family:red;">Two Handed</span> (but not <span style="font-family:red;">Light</span>) Melee weapons.  Strength also determines the amount of weight you can carry.
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Strength is important for any character who wants to fight well with melee weapons such as swords, axes, and maces.  It is especially important for <span style="font-family:red;">Warriors</span>.
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